Why staying put was the point.
Most developers move on every couple of years — a new framework, a new stack, a new set of problems to learn from scratch. I stayed with WordPress, and that decision is the whole story.
Eleven years on one platform means the second and third time you meet a problem, you already know its shape. When a site is slow, a checkout is quietly dropping orders, or a theme update has broken a layout that worked yesterday, I'm not starting from a blank page. I know which of the twelve likely causes to check first, and in what order.
That's what specialisation buys a client: fewer exploratory hours, fewer surprises late in a build, and a site that still behaves twelve months after launch — not just on the day it went live.
I've worked with agencies and direct clients across India, Malaysia, the United Kingdom and the United States, on everything from custom themes and WooCommerce stores to migrations and rescue jobs on builds someone else left behind. Now based in Slovakia and finishing an MBA, so the technical answer usually arrives with the business one attached.
