Case study Magento 1 · E-commerce Sure Safety India Pvt. Ltd.

Willow & Hall

A British furniture brand brought online — a custom Magento 1 store built around made-to-order sofas and beds.

Role  Design & build Platform  Magento 1 Client  United Kingdom Year  2018
Willow & Hall website
Willow & Hall — live site

A handcrafted British furniture brand brought online with a lifestyle-oriented, responsive store.

Project summary At a glance
Design
Lifestyle-focused, elegant, customer-centric
Work
Magento 1 e-commerce development
Company
Sure Safety India Pvt. Ltd.
Result
Seamless shopping flow, high-quality visuals
About the project

What the build set out to do.

Client location — United Kingdom

Willow & Hall is a UK brand specialising in British-made sofas, sofa beds, armchairs and beds, made to order with quality craftsmanship and customisable finishes. The company blends traditional British craftsmanship with modern aesthetics, offering a large selection of fabrics and customisation options.

The Willow & Hall project brought the brand's handcrafted furniture and heritage craftsmanship online through a custom Magento 1 store. I created a smooth journey from homepage to product pages, so the catalogue, customisation options and brand story were all easy to browse and visually appealing.

The Magento admin panel was configured for easy product and content management, giving the client full control without technical help. The site is fully responsive, delivering a consistent experience across desktop, tablet and mobile.

Visit the live site ↗
Developer role 04 phases

How the project ran, start to handover.

Store architecture & setup

  • Built the Magento 1 store from the ground up
  • Structured the catalogue, product attributes and tax rules
  • Ensured scalable architecture for future growth

Custom theme & UI development

  • Designed a clean, lifestyle-driven shopping experience
  • Created custom Magento templates and layout files
  • Ensured a premium look matching the brand personality

E-commerce functionality

  • Configured product types, variations and filters
  • Integrated checkout, shipping and payment workflows
  • Implemented SEO-friendly pages and meta structure

Quality assurance & optimisation

  • Tested browsing, cart, checkout and responsiveness
  • Improved performance and load handling
  • Ensured stable UX across devices and browsers
Tech used Stack

Built on a familiar, dependable stack.

Magento 1 MySQL PHP HTML CSS Custom theme development Responsive design
Result What shipped

A cleaner, faster site the team can grow into.

Full product management controlCMS
Responsive and elegant experienceDesign
Improved purchase flowConversion
Optimised Magento environmentPerformance
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